AdMob launches mobile version of the website
We have already covered AdMob a few times and it seems they’ve been working hard to keep their users happy (both the advertisers and publishers). We have heard reports that lately the fill rate as well as cost per million (CPM) and cost per impression (CPC) were all up — providing more revenue for the publishers.
As well their exchange program (currently available only for iPhone) that was recently deployed will allow app owners to promote their application while displaying ads and decide on the balance. AdMob take on this service is probably twofold. First it probably wants to minimize unused inventory and I must admit they came up with pretty creative way of doing so. At the same time, they are providing more value to their current customers, thus enhancing the experience overall.
Just couple hours ago, they have launched the mobile version of their website, which includes the management panel among the rest of the things. So far from what I can tell it is pre
Related posts:
- AdMob lowering the minimum bid for many ad targeting options
- AdMarvel – ad networks aggregator and mediation server
- AdMob launches ad units for Android with its Android SDK
- Mojiva – a new promising player in Mobile Advertising
- Admob improves the dashboard interface for publishers and advertisers
