Mojiva – a new promising player in Mobile Advertising
Beware AdMob, there is a new kid in town — Mojiva. Mojiva — a recent startup is making a very agressive entrance to mobile advertising market. They claim to have reached 1 billion served ads in just eight month which is unprecedented industry milestone. This achievement establishes Mojiva as one of the fastest growing mobile advertising platforms in industry history, and shows that advertisers prefer Mojiva’s simple three-step approach to creating, controlling, and tracking mobile advertising campaigns, complete with custom landing pages for products and services. It also illustrates Mojiva’s appeal to publishers, who are using the platform to rapidly monetize mobile content, tapping a mobile advertising market estimated at $2.7 billion in 2008
Mojiva follows closely AdMob’s path by catching the long tail of smaller advertisers and publishers which proved to be very successful. Dave Gwozdz – one ot the founding members of the DoubliClick and currently Mojiva’s CEO - says “Mobile advertising is one of the bright spots in the ad business, even in this challenging economy”. Today there are nearly 3 billion mobile subscribers worldwide, with a billion more expected to be online by 2010 and the number of smartphones is growing every minute.
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- AdMob lowering the minimum bid for many ad targeting options
- AdMob launches mobile version of the website
- AdMarvel – ad networks aggregator and mediation server
- Admob improves the dashboard interface for publishers and advertisers
- Apple buys Quattro Wireless in response to Google buying AdMob
