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AdMob lowering the minimum bid for many ad targeting options

Max — Fri, 06 Mar 2009 02:55:45 +0000

Admob, a mobile advertising company that we have continuously reported about since it is the only mobile advertising company right now that supports Android publishers is reporting to lower the minimum bids for its advertisers for many platforms. We could not get the information about how it will affect the Android publishers, but from our own experience the revenue was plunging almost constantly, with lately going up, probably due to the start of new month and having advertising companies renew their monthly campaigns.

We assume, this is a wise step on AdMob side in those hard economical clmate. It does not risk anything really since the company is saving for itself a predefined cut of the revenue and giving the rest to the publishers, so this should not really influence the economics of AdMov. The publishers on the other hand will suffer. But untill AdMob has a serious competition from someone else, they can basically do whatever they want and have enough publishers stick with the company to deliver the ads.

We can only hope that the general climate will improve soon and that AdMob will be treating their publishers in a fair manner although they currently pretty much control all the small publishers in mobile space.

AdMob Android SDK LunarLander example download

Max — Thu, 29 Jan 2009 15:29:07 +0000

As I have recently mentioned, AdMob released Android SDK to support ads for Android devices. I downloaded the SDK, it was however a pain in the a** to find it (AdMob, please make it easier = more obvious to find the SDK, please).

In general you have to open an account with AdMob, which I did that a long time ago since I was betting that they would be the first ones to make the move to the Android. Then you add a mobile site and while you do that, you have 3 options, iPhone, mobile site and Android. Then you fill out the “add new mobile website” form and get redirected to the code section. The last tab there is Android – hoorah!

The example of the LunarLander which shows ads when the game ends or is paused is not Eclipse ready. I made the more “friendly” LunarLander with AdMob SDK example.

AdMob launches ad units for Android with its Android SDK

Max — Wed, 28 Jan 2009 14:26:29 +0000

AdMob – the San Mateo-based company currently which according to CNET works with over 6, 000 mobile sites and 450 iPhone applications has announced today the release of Android advertising SDK as well. It is reported that the first test applications to utilize the ad units are AccuWeather (a weather application), TapJoy(has 2 gaming applications on the market), and Jirbo (major gaming developer in the iPhone market)

AdMob has already reported servermore than 27 million ads on mobile websites with requests coming from the Android platform in December 2008. The long awaited solution has arrived. Even though Android Market will soon have option for paid applications, AdMob is not discouraged:

“At some point in the next few quarters, Google will enable payment services for Android, but for now, app developers have no way to profit from building Android applications. Even once paid apps are available, we believe many free apps will still choose to monetize with ads – just like we’ve seen with iPhone apps.”

AdMob, incorporated in April 2006, has already established itself as the leading advertising platform in mobile space and has recently closed a series B funding round with $15.7M, lead by sequoia capital. Doing so, in this economical downtime, means a lot in terms of belief in the future potential.